Social Recruitment and Employer Brand |
A successful employer brand on social media is key for filling those hard-to-fill open positions.
Employer brand is the business identity of your company. It's what makes your company a good employer and stand out to candidates who are looking for jobs. Yet, it also helps your recruiting team attract and improve the talent pool of applicants as well.
To establish good employer brand, you need:
What to implement: Increase day to day social media posting and story-telling, not only job postings.
What Zoecial Media does for your employer brand:
We will help you build a consistent and engaging employer brand story. Taking your company events, wins, and stories and creating videos, infographics, stories and more to help you share the highlights in a social and engaging way. We will also train your employees to participate and be brand ambassadors for your company.
Employer brand is the business identity of your company. It's what makes your company a good employer and stand out to candidates who are looking for jobs. Yet, it also helps your recruiting team attract and improve the talent pool of applicants as well.
To establish good employer brand, you need:
- A strong Social Media presence. Why does a strong social media make a difference to potential new employees? It is likely future employees will do online research on your company to view if the company offers work-perks, learning opportunities, benefits, and showcases positive employee-employer relationship. You do not need to open a million new pages to do this. Most likely a potential employee will look where you have you most established channels.
- Being transparent and active on social media shows that the company is advanced and not scared to move towards the future. Showcasing real people and real stories is a great way to leverage your successes and entice new employees. At the same time, involving your existing employees instills a sense of pride in the workplace and the contribution they make, making them more likely to stay the distance.
What to implement: Increase day to day social media posting and story-telling, not only job postings.
- Showcase your company policy on social change, inclusion, internal mobility, work culture. Clearly explain your company perks and benefits as potential employees want to see that the company offers above and beyond what other companies in the same field offer. This includes things like training, advancement opportunities and free perks like travel and meals. Some of the things our clients have implemented include once a week sushi lunch for all employees. Career learning and advancement opportunities etc...
- Positive Employee Advocacy - tell stories through the eyes of your employees. Having your employees share company posts/news will show that your company is involved with their employees. Shows potential employees that the current employees enjoy working at your company and that they can enjoy it too. The more employees share/like/comment the companies posts on social media, the bigger/wider the reach will be. Use your employees to be the "stars" in your social posts. Highlight their successes and impact on your clients.
What Zoecial Media does for your employer brand:
We will help you build a consistent and engaging employer brand story. Taking your company events, wins, and stories and creating videos, infographics, stories and more to help you share the highlights in a social and engaging way. We will also train your employees to participate and be brand ambassadors for your company.