Social Advocacy and Employee Engagement Training |
The world has changed, and with it comes an even greater need to be digitally active. Your employees are not only your best asset, but when they share something about your company, people will relate to it much more than when you share something. It starts with them understanding the value to them as a professional in having and maintaining a personal, or as we like to call it, a professional brand.
Many companies are reluctant to invest in an employees professional brand, because they are worried about lack of control, about monitoring content for compliance, and most of all about investing in something that may one day walk out the door. Some companies have even put money behind creating fake personas that they "own" using bots to grow these accounts on social media.
But a bot is not a human, cannot behave like a human, or show a human side of your business. It's time to put your faith in the people who help you every day with the success of your company, and let them be your voice also on social media.
Some of our clients who run successful employee advocacy programs have seen 2x, and even 3x the, the ROI for visibility and credibility than just running social media without it.
Zoecial Media will help you train and run successful advocacy programs so that your employees understand the huge value to themselves professionally, and will happily engage and share your company content.
We typically run 4 types of training and consulting packages:
Social Media for your personal/company brand:
Social Media for your Advocates/Channel Partners:
Social Selling:
Social Recruitment:
Many companies are reluctant to invest in an employees professional brand, because they are worried about lack of control, about monitoring content for compliance, and most of all about investing in something that may one day walk out the door. Some companies have even put money behind creating fake personas that they "own" using bots to grow these accounts on social media.
But a bot is not a human, cannot behave like a human, or show a human side of your business. It's time to put your faith in the people who help you every day with the success of your company, and let them be your voice also on social media.
Some of our clients who run successful employee advocacy programs have seen 2x, and even 3x the, the ROI for visibility and credibility than just running social media without it.
Zoecial Media will help you train and run successful advocacy programs so that your employees understand the huge value to themselves professionally, and will happily engage and share your company content.
We typically run 4 types of training and consulting packages:
Social Media for your personal/company brand:
- How social media ACTUALLY works so you understand how to leverage it and use it strategically
- What, when, where you should post to social media
- Why advocacy is so important, and how you can leverage your employees
- Tools and tips for what works
Social Media for your Advocates/Channel Partners:
- What is a professional/personal brand and why is it important
- How social media actually works
- How to do it, best practices and what you can do in 20 min a day
Social Selling:
- Specific training for sales people on how to build a strategic network
- ABM support
- Lead nurturing and etiquette
- How and when to outreach and sell
- Tools that can help you reach and find the right people
Social Recruitment:
- How to use Linkedin to find and connect to the right prospects
- The balance of job posting, employer brand
- Best practices for Linked to maximize visibility