Imagine this... In the last 5 months I've...
Tried to help a charity whose Facebook page was accessible only through a disgruntled ex-employee who was not returning calls or emails.
Had to shut down 6, that's right 6, Twitter accounts that used some variation of one company's branding/name, but were inaccessible and unused for more than 3 years. Now going through a similar process with a different company.
Had three companies unable to access their Instagram accounts because they were opened by ex-employees using now defunct company email addresses. Only one was able to successfully re-instate the email address and access their Instagram account.
Shut down 2 LinkedIn groups and 4 showcase pages for a company who felt that their brand was too diversified and they needed to concentrate on one important channel for each platform. It took us 3 weeks just to get control of all the groups and channels just so we could shut them down.
If you are responsible for your Brand on social media, here are some important questions you need to consider:
Here are some more best practices for opening new social media assets:
Go be the best #gatekeepers you can be!