SRight now, selling is a challenge. We aren’t travelling, we aren’t attending conferences, and we aren’t meeting face-to-face. Building trust and relationships is a challenge in a digital-only world.
Let’s be honest too, no one sees something on social media or online and clicks and buys it immediately. At least, they rarely do. Experts say that it takes 5-7 touch-points for an ecommerce sale to happen. So if someone needs to do research before buying something small like a new TV, maybe shop around for a better price, or check out what people have said about it online, imagine how much more difficult that is when the purchasing decision involves multiple people and a typical 6-12 month sales cycle.
That’s why social selling is one of the most important tools a salesperson can have today.
Knowing how to:
- Grow and nurture a strategic connection to the right people
- Become and remain visible to your pipeline of existing and potential customers
- Build credibility as a subject matter expert.
- Stay 1 step ahead of your competitors.
- Know the etiquette of how and when to do outreach to a potential customer.
- Understand what tools are on the market and can help you do your job faster/better.
- Elevate your companies’ brand by helping their visibility.
- Measuring your ROI so you know that you are doing it right.
The aim is personal brand growth with an end-goal to building visibility and nurturing potential strategic leads. It isn’t a one and done methodology, it does not happen overnight, and it IS an artform.
ZoecialMedia manages over 50 LinkedIn accounts for C-Suite execs at companies like Deep Instinct, Amdocs, Plataine and more. We will teach your salespeople how to strategically grow and nurture their sales leads. Fast becoming the most important skill in a salesperson's arsenal.
Read more here: 23 key social selling facts you need to know in 2020.
I am thoroughly enjoying teaching a private Marketing and Social Media strategy course at the moment. The best part is that while teaching I am able to verbalize all my strategies into all sorts of cool new mantras to explain basic principles of Marketing. In this post I will write about how I use Stop. Measure. Analyze. Strategize. as part of my "3 month cycle to guaranteed growth and lead generation using social media." How do you achieve this in 3 months?
Month 1 - MEASURE and ANALYZE
In order to get strategic you need to look at everything you have been doing historically, and how effective it was as a strategy. Set benchmarks for followers, engagement numbers, reach, type of content etc... Now look at what similar companies/people/brands in your space are doing. Who are their followers, how do they post, how do they engage, what seems to work? Make a note of it. During this month DO NOT STOP POSTING, what you actually need to do is post more, post often, change it up. This is the month to see what works and what doesn't. Not just for you, but for people similar to you. The insights you gain will help you with your strategy.
Month 2 - STEADY GROWTH
I call this the growth month. Focus now on applying the insights you have gained during your MEASURE month into actionable posts. By now you should be posting more often, in the right place, focusing on a particular type of follower/influencer. Your main goal this month is to get your follower and engagement numbers steadily growing. Why? because it means you are doing something right. Once you are getting it right applying it to a strategy will guarantee success.
Month 3 - STRATEGY, STRATEGY, STRATEGY
This is the month you can start to plan how to keep growing and turn your captive audience into a potential leads. By applying the lessons you learned in the first 2 months you should now know for sure:
Month 4 and Onwards - STOP. MEASURE. ANALYZE and continue STRATEGIZINGTo make sure you never lose sight of that not so elusive successful end-goal, never ever stop measuring, analyzing and strategizing. It is the only way to guarantee #MROI.