 You may not have noticed it, but Facebook may slowly be on a path to world domination. Imagine a world where you no longer need to “Google it” or you don’t need LinkedIn. Sound unrealistic? Perhaps not…
Here are a few ways Facebook may be encroaching on LinkedIn and Google, and you probably haven’t even noticed it: FACEBOOK SEARCH: When you search in Facebook now you are served results across the web not just what’s inside Facebook. What’s more, the results are now separated for you into categories, much like in Google, so that you can easily find exactly the thing you are looking for. Try it, search in Facebook for “next full moon” in the FB search bar and the results offered [as shown below] will include links and also Videos outside of FB, well before you are shown the posts by friends or those made public on FB. FB GROUPS: Rumor has it that soon you will be able to connect your community pages to your company pages and interact with a community as a company. There is some information here in this Adweek piece, but only 2% of FB accounts currently have this feature and according to the Adweek piece it is not expected to reach the masses until June. WORKPLACE BY FACEBOOK: Still a new concept, Workplace for Facebook is meant to be a professional “group” for businesses. There is a cheesy advert here you can watch about it or you can go to this link to sign up for a limited time free trial. I am still not clear why any business would use this over a free “group” on Facebook. At least in a FB group when someone posts, shares, comments and likes then the content has a much bigger reach potential. According to the Workplace for FB page the main features will be Messaging, Groups and Calling. All of these are available right now in FB for free! I’ve just signed up so stay tuned for another blog post on how it works and whether you need it. ADVERTISING ON FB: Again, this is just a rumor, but from a fairly reliable source. Apparently you will soon be able to target members of a group in the advertising target settings. This will be great for some of those baby product companies who want a way to tap into the very active Mummy groups on Facebook, for example. It is not yet clear whether they will allow advertising INSIDE groups, I honestly hope not, but at the moment the targeting option does seem cool, if it ever becomes a reality. Do you know of other features and services FB is offering that if successful could seriously impact the way we currently work, search or advertise online? Add to the comments below.
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