THE SOMETHING OLD, SOMETHING NEW, SOMETHING BORROWED AND STICK IT ON BLUE STRATEGY:
Want a very simple, but effective, daily social media marketing strategy? One that assures you will not spend more than 20–30min a day on social media?Congratulations, you are getting married.
Just like when you get married you are told to have something old, something new, something borrowed and something blue, so too your social media marketing strategy should follow this pattern.
SOMETHING OLD: Each day your should take something you posted a few weeks before and repurpose it. You may need to beef it up or post it in a different format, for example a blog post that was on Medium you can publish on LinkedIn and then promote across all channels. Or you may simply write the blurb about it in a different way.
SOMETHING NEW: Each day find a new asset of yours to share with your audience. Like a new blog post, an upcoming event, a PR, or some product information. If you generate enough content you should ideally have more than one of these each a day. Try and target it to the audience that follows you on each platform. For example your audience on LinkedIn is bound to be more thought leadership/industry lead than Facebook which tends to be more consumer focused.
SOMETHING BORROWED: Finally for something borrowed, find an interest piece that someone else has written and highlight it as such. Try and identify an influencer or thought leadership piece that confirms a belief you support, or mentions an industry trend you are working towards, or even just something that someone else says that you either agree with or don’t agree with. Remember to add acknowledgement and emotion (the why should anyone care to read this piece) to the borrowed piece so that the source gets their due recognition and you explain why you are sharing it.
SOMETHING BLUE: Now post all of them on Facebook, LinkedIn and Twitter (you may have noticed that all their logos are BLUE!). Remember that according to some sources the lifetime value of a social post is very short. In fact Moz claim that a Tweet is only actually ‘alive’ for 18min (unless you are Donald Trump and 1K people will retweet every word you say every 5 min). So post those tweets 2–4 times in the same 1 day period and make sure you repurpose your tweets.
NOW: You should have a minimum of 3 posts per day (12 on Twitter), combining a mix of something old, with something new and that also borrows from other people to give you balanced, interesting, and active social accounts.
USE IT OR LOSE IT: If I may, just one more piece of advice. If you don’t use it, lose it. There is nothing nothing nothing that says lazy and disconnected as a dormant social media account where the last post you created was several months old.
Let me know where to send the wedding present when the happy day arrives :)