This week Facebook updated their app to include a button down at the bottom of the screen for their new Marketplace feature. Now people and small local businesses (and hopefully soon service providers too!) can sell their products through Facebook Marketplace.
Simply click on the + Sell Something button and fill in the details and add image.
Simply search by price range, distance you are willing to travel, or use the categories to filter to the products you want to buy.
Watch this short video clip we recorded for you to show you how it works >>
ENJOY! And remember, for anything social media related or to have us train you or manage your accounts, get in touch through zoecialmedia.com, @zoecialmedia.
THE SOMETHING OLD, SOMETHING NEW, SOMETHING BORROWED AND STICK IT ON BLUE STRATEGY:
Want a very simple, but effective, daily social media marketing strategy? One that assures you will not spend more than 20–30min a day on social media?Congratulations, you are getting married.
Just like when you get married you are told to have something old, something new, something borrowed and something blue, so too your social media marketing strategy should follow this pattern.
SOMETHING OLD: Each day your should take something you posted a few weeks before and repurpose it. You may need to beef it up or post it in a different format, for example a blog post that was on Medium you can publish on LinkedIn and then promote across all channels. Or you may simply write the blurb about it in a different way.
SOMETHING NEW: Each day find a new asset of yours to share with your audience. Like a new blog post, an upcoming event, a PR, or some product information. If you generate enough content you should ideally have more than one of these each a day. Try and target it to the audience that follows you on each platform. For example your audience on LinkedIn is bound to be more thought leadership/industry lead than Facebook which tends to be more consumer focused.
SOMETHING BORROWED: Finally for something borrowed, find an interest piece that someone else has written and highlight it as such. Try and identify an influencer or thought leadership piece that confirms a belief you support, or mentions an industry trend you are working towards, or even just something that someone else says that you either agree with or don’t agree with. Remember to add acknowledgement and emotion (the why should anyone care to read this piece) to the borrowed piece so that the source gets their due recognition and you explain why you are sharing it.
SOMETHING BLUE: Now post all of them on Facebook, LinkedIn and Twitter (you may have noticed that all their logos are BLUE!). Remember that according to some sources the lifetime value of a social post is very short. In fact Moz claim that a Tweet is only actually ‘alive’ for 18min (unless you are Donald Trump and 1K people will retweet every word you say every 5 min). So post those tweets 2–4 times in the same 1 day period and make sure you repurpose your tweets.
NOW: You should have a minimum of 3 posts per day (12 on Twitter), combining a mix of something old, with something new and that also borrows from other people to give you balanced, interesting, and active social accounts.
USE IT OR LOSE IT: If I may, just one more piece of advice. If you don’t use it, lose it. There is nothing nothing nothing that says lazy and disconnected as a dormant social media account where the last post you created was several months old.
Let me know where to send the wedding present when the happy day arrives :)
It's Xmas, and you may wonder where all your followers/users are. Well wonder no more, they are NOT online and they don't care about you or your brand or anything you have to post (unless you are a retailer and they have a complaint about a product they bought or got as a present) so get offline and go enjoy your family time.
Seriously though. I am a social media consultant, mainly B2B, and NOT ONE of my clients showed more than 3-10 engagements across all social channels in the last 72 hours. Just as an example, one of these clients has a daily average of 100-200 social link clicks and well over 400-500 total engagements (shares/likes/comments) a day on LinkedIN, Twitter and Facebook combined. On Saturday they had 10 clicks and on Sunday 3. See the screenshots below (taken from Oktopost).
So... What can you do with this December bomb, and more importantly what am I going to recommend my clients do with it.
There is no doubt that people and their behaviour guide the way we use social media. But also nothing wrong with us using social media to set industry-wide etiquette for how and when social media should be used. So take a stand with me, and let's all #gosilent this coming New Years.
Let me start this post by saying that careers have been made and lost on social media.
With that in mind, I am sure most of us have had something to say about recent political events this week. Or maybe before this week we got passionate about a controversial topic like breast-feeding, or immunizations (two topics sure to start a riot bigger than any Hillary Clinton supporter can rustle up).
But as emotions run high, it is sometimes hard to separate our professional and social personas. Trust me I am guilty of an emotional tweet or two (some would say more). However for the most part I can only do damage to myself as I am a freelance consultant.
That is not the case for two unfortunate clients this week who have had to deal with employees posting questionable content on social accounts where the account clearly links them to their place of employment. The result of which was either a bombardment on the company’s social account (by association) or as in one extreme case, a calling for customers to cancel subscriptions which could lead to a loss of revenue. Below I have written some general guidelines for social that you may wish to consider using when reviewing and setting your social policies or responses to any crises.
In the event of a social disturbance, I have advised my clients to shut down further speculation by acknowledging the disturbance and where appropriate making a statement that the views of employees on their personal social account are their own and not endorsed or associated with the company (your legal teams should advise you as to the appropriate wording). Trust me, the worst thing you can do is to ignore activity like this, as you may be accused of endorsing such activity. But MUCH more important than that is to remind your employees that they are your brand ambassadors, and that you may not look favorably on social activities that may damage your company and/or reputation by association. Simply following these rules should minimize any chances of unpleasantness.
1. You are able to add unlimited admins to your company pages, however note that an admin is added once someone follows the business account from their PERSONAL account. Therefore admins should be trained to use the posting feature properly and understand how to make sure they are “posting as page” before submitting any post.
2. When you post on a FB page it will show all admins (but not the public), which admin is responsible for the post in case of a need for moderation.
3. Because Facebook allow this PERSONAL/PROFESSIONAL differentiation and because Facebook is considered a PERSONAL social tool, it is advisable that your admins and staff refrain from associating their personal profiles with their place of employment in their “about” information. This is not to say they should not be encouraged to share content associated with topics in their industry.
4. It would not hurt you to run a social media training for all your staff as part of your advocacy programme, and show them how to use FB as FB intended people to use it. All “friends” can be categorized into groups. If there is a particularly sensitive post, or geographically relevant post and a FB user only wants relevant “friends” to see that post, as long as they have taken the time to categorize all their friends, then they can segment the targeting to the relevant audience. NOT EVERY POST IS MEANT TO BE PUBLIC.
1. It is generally encouraged that if a person intends to use their account mainly for posting topics relating to their professional interests, that they refrain from posting personal things or at the very minimum moderate themselves to make sure their content is not offensive or could cause damage to the company. Many companies have a social policy prepared by the legal team that employees are asked to sign before they start working there. There are many people who have two personas on Twitter, one for work and one for personal posts.
2. If a person chooses to use their account for personal purposes, it is advisable that they remove all references to their place of profession or at the very least put a disclaimer there, such as “my opinions are my own,” as you will see many journalists doing. The last thing you want is someone with very strong political or questionable views appearing to post on behalf of your company and or by association.
1. There is only one acceptable purpose for LinkedIn and that is professional. Any employee worrying about their current place of work or future work opportunities, should be reminded that their social profile (and any abuse or questionable use of it) will follow them around. Although the social feed on LI is becoming more prominent and used, it still remains very much professional in nature. Therefore, it is advisable that employees are discouraged from using LI to post any personal content, unless directly connected to their professional topics of interest.
2. Once the above guidelines are clear, employees should be encouraged to link their profile clearly to their place of work. There should be no furry lines here.
Forgive me if I have stated the obvious above, but I would hate to see anyone blindsided with a crisis the way one of my clients was this morning when they started receiving hundreds of subscription cancellations from clients because of a social misuse case with an employee by association.
Let’s pray for quieter times and a continuing social growth for all. It really is a powerful tool when used appropriately.
I am thoroughly enjoying teaching a private Marketing and Social Media strategy course at the moment. The best part is that while teaching I am able to verbalize all my strategies into all sorts of cool new mantras to explain basic principles of Marketing. In this post I will write about how I use Stop. Measure. Analyze. Strategize. as part of my "3 month cycle to guaranteed growth and lead generation using social media." How do you achieve this in 3 months?
Month 1 - MEASURE and ANALYZE
In order to get strategic you need to look at everything you have been doing historically, and how effective it was as a strategy. Set benchmarks for followers, engagement numbers, reach, type of content etc... Now look at what similar companies/people/brands in your space are doing. Who are their followers, how do they post, how do they engage, what seems to work? Make a note of it. During this month DO NOT STOP POSTING, what you actually need to do is post more, post often, change it up. This is the month to see what works and what doesn't. Not just for you, but for people similar to you. The insights you gain will help you with your strategy.
Month 2 - STEADY GROWTH
I call this the growth month. Focus now on applying the insights you have gained during your MEASURE month into actionable posts. By now you should be posting more often, in the right place, focusing on a particular type of follower/influencer. Your main goal this month is to get your follower and engagement numbers steadily growing. Why? because it means you are doing something right. Once you are getting it right applying it to a strategy will guarantee success.
Month 3 - STRATEGY, STRATEGY, STRATEGY
This is the month you can start to plan how to keep growing and turn your captive audience into a potential leads. By applying the lessons you learned in the first 2 months you should now know for sure:
Month 4 and Onwards - STOP. MEASURE. ANALYZE and continue STRATEGIZINGTo make sure you never lose sight of that not so elusive successful end-goal, never ever stop measuring, analyzing and strategizing. It is the only way to guarantee #MROI.