This week Facebook updated their app to include a button down at the bottom of the screen for their new Marketplace feature. Now people and small local businesses (and hopefully soon service providers too!) can sell their products through Facebook Marketplace.
Simply click on the + Sell Something button and fill in the details and add image.
Simply search by price range, distance you are willing to travel, or use the categories to filter to the products you want to buy.
Watch this short video clip we recorded for you to show you how it works >>
ENJOY! And remember, for anything social media related or to have us train you or manage your accounts, get in touch through zoecialmedia.com, @zoecialmedia.
Facebook announced that they are making sweeping changes to the way we see content in our personal feeds this week. And I say it's about time!!
We are not all the same type of consumer:
There are always those that are on Facebook for the friendships, the birthday messages, the happy news, the funny life moments. There are those that are there to read an interesting article, see some trends, laugh at a video, buy a product, engage with a brand. And then there are those that will happily, and in equal measure, do both! Facebook until now has made the decisions for us on what type of person you should be, and has let the algorithm decide for you. 100% of frustration with Facebook comes from people not understanding or embracing the algorithm and working with it to optimize their own feed experience to see more and more of what you want to see.
What Good Social Media Managers and Publishers Need to Do:
Embrace the change. Work with it to find out how best to optimize it so that you are beating the rest, who are either too lazy or too busy complaining, to be able to figure out how to engage your consumers in this new way.
What good Facebook Users Need to Do:
Enjoy! Finally Facebook is going back to the fun news feeds we used to have 15 years ago. Where you could poke a friend because you wanted them to be thinking about you, or where connecting with old school friends meant more than just having one of them randomly see and like a post about something totally not related to your relationship with them. Who knows what the change will look like, but I say bring it on... for too long we have all been moaning that we don't see enough content from the people we want, while business are moaning that not enough people are seeing their content. It just doesn't make ANY sense and Facebook are right to fix it. What Facebook is doing is giving the consumer the right to choose what they want to consume and how!
What Facebook Needs to Do:
Give the user the ability to choose, on an even deeper (not AI or ML or Algorithm) level, what they are interested. Its stupid to keep feeding a user an ad for a new car based on a search they did for a new car, months after they have already bought said new car, because your algorithm has no way of knowing that about the user. Let the consumer, who wants to, choose what commercial content to be shown... Make the advertiser pay premium to target these people so that the ad revenue is based on clear targeting FACT and not some wishy washy algorithm that classifies someone by "interest" or "demographic." As both a super consumer on Facebook and the manager of over 40 brand pages for my clients. I can guarantee you that the users will appreciate it more and the advertisers, although paying more per leed, will be getting better value. It's a WIN WIN!!.
Be the Change:
Change happens - you can spend hours, days, weeks , months or years moaning about it. Or you can be like me and work on understanding it and capitalizing on it, so that you leave the moaners behind.
Bring it on Facebook! ...and thank you!
(PS: The irony is not lost on me that I am writing an article about Facebook and publishing on LinkedIn. But who knows where I will publish this in the future, that's the beauty of change)
This is a cautionary tale about how wrong Facebook Ads targeting can be sometimes. Everything, and I mean everything you do with FB ads demographic targeting should be taken with a grain of salt. Make that 200,000 grains of salt. Here’s why!
So I have a client. That client wanted me to advertise to US students between the ages of 17–22, with an interest in college. When I was setting up the ad, I was a little surprised that Facebook Ads Manager indicated there were only 220,000 17–22-year-olds in the US in the estimated potential reach. I hadn’t yet got to the detailed targeting part of filtering to people with an interest in college.
What I didn’t realize is that I still had a previously selected “detailed target” demographic in the “Narrow Audience” field, from a previously saved audience, of “Parents (with children aged 18–26).”
Say what?? So Facebook seems to think there are 220,000 17–22-year-olds in the US who are also “Parents with children aged between 18–26.” hmmm. Don’t believe me, go into FB Ads Manager and do the same demographic settings I just mentioned. Or just check out this screen-shot below:
Once I got rid of this erroneous narrowing. Added in the “interested in college” narrowing — the actual estimated potential reach was more like 4,800,000. Whew, wouldn’t wanna target any college age kids with college aged kids now would I!
Ever had a weird FB Ads targeting blooper? Share below.
Watch this short tutorial to find out how to add the GROUPS tab to your facebook page and link any groups you manage to your business page. It's simple. ENJOY!
You may not have noticed it, but Facebook may slowly be on a path to world domination. Imagine a world where you no longer need to “Google it” or you don’t need LinkedIn. Sound unrealistic? Perhaps not…
Here are a few ways Facebook may be encroaching on LinkedIn and Google, and you probably haven’t even noticed it:
When you search in Facebook now you are served results across the web not just what’s inside Facebook. What’s more, the results are now separated for you into categories, much like in Google, so that you can easily find exactly the thing you are looking for. Try it, search in Facebook for “next full moon” in the FB search bar and the results offered [as shown below] will include links and also Videos outside of FB, well before you are shown the posts by friends or those made public on FB.
Rumor has it that soon you will be able to connect your community pages to your company pages and interact with a community as a company. There is some information here in this Adweek piece, but only 2% of FB accounts currently have this feature and according to the Adweek piece it is not expected to reach the masses until June.
WORKPLACE BY FACEBOOK:
Still a new concept, Workplace for Facebook is meant to be a professional “group” for businesses. There is a cheesy advert here you can watch about it or you can go to this link to sign up for a limited time free trial. I am still not clear why any business would use this over a free “group” on Facebook. At least in a FB group when someone posts, shares, comments and likes then the content has a much bigger reach potential. According to the Workplace for FB page the main features will be Messaging, Groups and Calling. All of these are available right now in FB for free! I’ve just signed up so stay tuned for another blog post on how it works and whether you need it.
ADVERTISING ON FB:
Again, this is just a rumor, but from a fairly reliable source. Apparently you will soon be able to target members of a group in the advertising target settings. This will be great for some of those baby product companies who want a way to tap into the very active Mummy groups on Facebook, for example. It is not yet clear whether they will allow advertising INSIDE groups, I honestly hope not, but at the moment the targeting option does seem cool, if it ever becomes a reality.
Do you know of other features and services FB is offering that if successful could seriously impact the way we currently work, search or advertise online? Add to the comments below.