COURSE OUTLINE
INTRODUCTORY COURSE
Whether you run a small local business or just want to promote yourself or an event - you need to know how to use social media effectively. This introduction will give you the basics in strategy, posting, rules of engagement, measurement, growth.
FULL COURSE
Getting started with social media.
Week 1: How to market - it's all about the end-goal: Strategy, Growth, Etiquette, Measurement, ROI
Week 2: Facebook - Posting, Rules of engagement/Etiquette, Advertising, Pages/Groups, Growth
Week 3: Twitter - Posting, Rules of engagement/Etiquette, Advertising, Pages/Groups, Growth
Week 4: Linkedin, Pinterest, Instagram - Posting, Rules of engagement, Etiquette, Advertising, Pages/Groups, Growth
Week 1: How to market - it's all about the end-goal: Strategy, Growth, Etiquette, Measurement, ROI
Week 2: Facebook - Posting, Rules of engagement/Etiquette, Advertising, Pages/Groups, Growth
Week 3: Twitter - Posting, Rules of engagement/Etiquette, Advertising, Pages/Groups, Growth
Week 4: Linkedin, Pinterest, Instagram - Posting, Rules of engagement, Etiquette, Advertising, Pages/Groups, Growth
